The Yerba Project Privacy Policy

This Privacy Policy describes how your personal information is collected,

used, and shared when you visit or make a purchase from (the “Site”). This policy has been updated

to reflect changes in the General Data Protection Regulation (GDPR).


When you visit the Site, we automatically collect certain information about

your device, including information about your web browser, IP address, time

zone, and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about the

individual web pages or products that you view, what websites or search

terms referred you to the Site, and information about how you interact with

the Site. We refer to this automatically-collected information as “Device


We collect Device Information using the following technologies:

    - “Cookies” are data files that are placed on your device or computer and

often include an anonymous unique identifier. For more information about

cookies, and how to disable cookies, visit

    - “Log files” track actions occurring on the Site, and collect data including

your IP address, browser type, Internet service provider, referring/exit

pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record

information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase

through the Site, we collect certain information from you, including your

name, billing address, shipping address, payment information, email

address, and phone number.  We refer to this information as “Order


When we talk about “Personal Information” in this Privacy Policy, we are

talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders

placed through the Site (including processing your payment information,

arranging for shipping, and providing you with invoices and/or order

confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you

with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for

potential risk and fraud (in particular, your IP address), and more generally

to improve and optimize our Site (for example, by generating analytics

about how our customers browse and interact with the Site, and to assess

the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your

Personal Information, as described above.  For example, we use Google

Analytics to help us understand how our customers use the Site--you can

read more about how Google uses your Personal Information here:  You can also opt-out of

Google Analytics here:

Finally, we may also share your Personal Information to comply with

applicable laws and regulations, to respond to a subpoena, search warrant

or other lawful request for information we receive, or to otherwise protect

our rights.


As described above, we use your Personal Information to provide you with

targeted advertisements or marketing communications we believe may be

of interest to you.  For more information about how targeted advertising

works, you can visit the Network Advertising Initiative’s (“NAI”) educational


You can opt out of targeted advertising on the following links:


    GOOGLE -

    BING -


    HOT JAR -


Additionally, you can opt out of some of these services by visiting the Digital

Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices

when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal

information we hold about you and to ask that your personal information be

corrected, updated, or deleted. If you would like to exercise this right,

please contact us at

Additionally, if you are a European resident we note that we are processing

your information in order to fulfill contracts we might have with you (for

example if you make an order through the Site), or otherwise to pursue our

legitimate business interests listed above.


When you place an order through the Site, we will maintain your Order

Information as required by law.


We may update this privacy policy from time to time in order to reflect, for

example, changes to our practices or for other operational, legal or

regulatory reasons.


For more information about our privacy practices, if you have questions, or

if you would like to make a complaint, please contact us by e-mail at , or by mail using the details provided below:

  14 Middle Street, Southampton SO14 6FX