used, and shared when you visit or make a purchase from
https://www.theyerbaproject.com/ (the “Site”). This policy has been updated
to reflect changes in the General Data Protection Regulation (GDPR).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about
your device, including information about your web browser, IP address, time
zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the
individual web pages or products that you view, what websites or search
terms referred you to the Site, and information about how you interact with
the Site. We refer to this automatically-collected information as “Device
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and
often include an anonymous unique identifier. For more information about
cookies, and how to disable cookies, visit https://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including
your IP address, browser type, Internet service provider, referring/exit
pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record
information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase
through the Site, we collect certain information from you, including your
name, billing address, shipping address, payment information, email
address, and phone number. We refer to this information as “Order
talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders
placed through the Site (including processing your payment information,
arranging for shipping, and providing you with invoices and/or order
confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you
with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for
potential risk and fraud (in particular, your IP address), and more generally
to improve and optimize our Site (for example, by generating analytics
about how our customers browse and interact with the Site, and to assess
the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your
Personal Information, as described above. For example, we use Google
Analytics to help us understand how our customers use the Site--you can
read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of
Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with
applicable laws and regulations, to respond to a subpoena, search warrant
or other lawful request for information we receive, or to otherwise protect
As described above, we use your Personal Information to provide you with
targeted advertisements or marketing communications we believe may be
of interest to you. For more information about how targeted advertising
works, you can visit the Network Advertising Initiative’s (“NAI”) educational
You can opt out of targeted advertising on the following links:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-
HOT JAR - https://www.hotjar.com/legal/compliance/opt-out
GOOGLE ANALYTICS - https://tools.google.com/dlpage/gaoptout
Additionally, you can opt out of some of these services by visiting the Digital
Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices
when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal
information we hold about you and to ask that your personal information be
corrected, updated, or deleted. If you would like to exercise this right,
please contact us at email@example.com
Additionally, if you are a European resident we note that we are processing
your information in order to fulfill contracts we might have with you (for
example if you make an order through the Site), or otherwise to pursue our
legitimate business interests listed above.
When you place an order through the Site, we will maintain your Order
Information as required by law.
example, changes to our practices or for other operational, legal or
For more information about our privacy practices, if you have questions, or
if you would like to make a complaint, please contact us by e-mail at
firstname.lastname@example.org , or by mail using the details provided below:
14 Middle Street, Southampton SO14 6FX